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BMI3C Marketing: Goods, Services, Events – GRADE 11


GRADE : 11 (College)


BMI3C online at Profectus introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. In BMI3C online, students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.

UNIT 1 :

Marketing Fundamentals (22hrs)

Students will be able to:

  • Describe the process by which goods and services are exchanged.
  • Explain how marketing influences consumers and competition.
  • Demonstrate an understanding of the importance of marketing research to a business and how information technology can be used to obtain and analyse marketing-related information.
  • Analyse marketing strategies used by organizations in the not-for-profit sector.
  • Compare the factors that influence marketing methods and activities in the global economy.

UNIT 2 :

The Marketing Mix (22hrs)

Students will be able to:

  • Explain the stages of product development
  • Explain the factors involved in the pricing of goods, services, and events.
  • Compare a variety of distribution strategies and the logistics associated with them.
  • Demonstrate an understanding of the strategies involved in the promotion of goods, services, and events.

UNIT 3 :

Trends in Marketing (22hrs)

Students will be able to:

  • Explain the effects of new information technologies on marketing strategies and consumer trends.
  • Identify and describe various environmental, ethical, social, and legal issues that affect marketing activities.
  • Demonstrate an understanding of the potential for participation in the global marketplace.
  • Summarize, on the basis of computer research, career pathways in marketing.

UNIT 4 :

The Marketing Plan (22hrs)

Students will be able to:

  • Explain the process of developing a marketing plan.
  • Develop a marketing plan for a good, service, or event.
  • Analyse the uses of a marketing plan.


Course Culmination (22hrs)

The Culminating Unit incorporates all four strands of the Business Curriculum, and covers the four achievement chart categories. It consists of two parts:

  • Culminating Project worth 15% and a
  • Final Exam worth 15%

Online Course Policies

Listed below are various mandatory policies as you take on this course.

  • Attendance is regularly tracked through student contributions to online discussion boards, assignment completion, and learning logs. Failure to complete allocated activities may challenge the student’s ability to attain the credit.
  • This course will be presented using an asynchronistic model whereby work will be posted on the Google Classroom and it is the student’s responsibility to complete it on their own time.
  • ALL portions of this course are intended to be learned and completed online.
  • Final Exams and Tests will be written on site at Profectus Academy of Toronto. Course instructors will relay this information to students and families.
  • The integrity of student work will be checked on an ongoing basis using Quetext or Turnitin. Plagiarism is not tolerated.

Assessment & Evaluation Policies

The primary purpose of assessment and evaluation is to improve student learning. The Achievement Chart for Business will guide all assessment and evaluation

Knowledge and Understanding

The final grade will be determined as follows:

  • 70% based on Assessment OF Learning (including conversations, observations and products) conducted throughout the course.
  • 30% based on Culminating Tasks administered at or towards the end of the course.

Assessment and evaluation is divided into two important parts. The grade the student receives on a midterm or final report indicates achievement/ proficiency in Curriculum Expectations. A level of competence (Needs Improvement, Satisfactory, Good or Excellent) will be assessed and reported in the area of Learning Skills and Work Habits: Independent Work, Collaboration, Responsibility, Initiative, Self-Regulation, and Organization.